The art direction for these four e-book illustrations had me imitating the art style of this video --a sort of slick cartoony marker rendering. They also asked for a sort of "everyman" to appear in various circumstances, to which we now refer to as "The Dude".
These next illustrations went into a number of CMI's blogs. The first batch they considered too "stock"...
These next illustrations they asked to do in "The Dude" style, so back to the cartoony style--
The direction for this suggested something like a dragon with "Lead Gen" on it somewhere, and someone with a sword. I thought a biker beast with "Lead Gen" graffitied on a leather jacket versus a sci-fi ninja chick with an energy sword would be less generic.
They asked me to do a color version of this toolbox to go with a presentation--